Under Armour says it’s making these moves so that it can focus its brand on its “target consumer – the Focused Performer.” However, the diminished price suggested there may be more going on here, perhaps the business likely suffering as companies like Peloton and Apple (with its upcoming Fitness+ service) hog the spotlight in the casual fitness category. It’s also shutting down the Endomondo platform, which it acquired at the same time. The big story: Under Armour is selling MyFitnessPalįive years after Under Armour acquired MyFitnessPal for $475 million, it’s selling the diet- and exercise-tracking app to investment firm Francisco Partners for $345 million. This is your Daily Crunch for October 30, 2020. Under Armour gives up on one of its big acquisitions, Uber Eats faces complaints over its free delivery policy for Black restaurants and Facebook takes another step to limit QAnon-related content.
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